By default messages are sent from the virtual mobile number that is assigned to your account when you set it up if you have a two way service. If you have a broadcast account the default sender is 'WebSMS'.
The service alias feature in the options page allows you to change this to either 11 alphanumeric characters or 15 numbers such as your company name, department, own mobile number, or a campaign. If you enter in a valid mobile number, all replies will go back to that handset instead of your account. When the recipient receives your SMS they will see this name rather than a virtual mobile number or set originator. If alphanumeric characters are used the recipient won't be able to reply. Unlike other messaging providers, we provide this service for free.
